Useful Tips
1. Know Your Target Audience
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Understand their needs, pain points, goals, and language.
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Use surveys, polls, or insights from Google Analytics/Facebook/LinkedIn to refine your audience.
💥 2. Clear Unique Selling Proposition (USP)
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Why should someone choose your service or product?
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Make it clear on your homepage, ads, and pitch.
💸 3. Make Offers Irresistible
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Discounts, limited-time offers, free trials, “Buy 1 Get 1” deals.
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Add bonuses: e.g., “Register today and get a free resume template.”
🪄 4. Use Psychological Triggers
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Scarcity: “Only 5 slots left!”
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Urgency: “Offer ends tonight.”
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Social proof: “10,000+ job seekers already registered.”
📣 5. Marketing Channels That Convert
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WhatsApp Broadcasts – direct, personal, high open rates.
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Email Campaigns – nurture leads weekly.
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Facebook/Instagram Ads – geo-targeted job ads (very effective in India).
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Google Ads – especially if your audience is searching for jobs.
📱 6. Mobile-First Optimization
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Over 70% of users are on mobile. A slow, clunky mobile experience = lost sales.
📊 7. Track and Test Everything
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Use tools like Google Analytics, Hotjar, or Facebook Pixel.
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A/B test different headlines, CTAs, or pricing.
🤝 8. Build Trust
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Show testimonials, client logos, or real success stories.
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Offer secure payment options (like Razorpay with fraud protection).
🚀 9. Upsell and Cross-Sell
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After a basic registration, offer resume writing, interview coaching, or premium visibility.
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Upsell higher-tier employer plans or featured job posts.
🧲 10. Referral & Affiliate Programs
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Reward users for bringing others.
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“Invite friends, earn ₹100 wallet credit.”
